Billie is a women’s version of the Dollar Shave Club

Tech 4 days ago The Verge 16

Shaving is expensive. Razors can also often cost more for women compared to similar products geared toward men. A new startup called Billie plans to capitalize on the demand for cheaper razors with a subscription service that’s basically the Dollar Shave Club, but for women.

“We’ve sort of seen women as being an afterthought in the shaving category,” Billie co-founder Georgina Gooley told The Verge’s sister site Racked. “If you look at the big brands that started ages ago to the more recent start-up brands, everyone is very focused on improving the shaving experience for men. For women, it’s kind of like they just slap a bit of pink on it and think it’ll be fine. We wanted to make sure we weren’t just taking a men’s blade and making it...

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