How Firefox is using Pocket to try to build a better news feed than Facebook

Tech 1 week ago The Verge 28

On this week’s episode of Converge, Pocket founder and CEO Nate Weiner tells us why he sold his company to Mozilla, and how he’s working to build a better version of Facebook’s News Feed into the Firefox browser. Pocket, which lets you save articles and videos you find around the web to consume later, now has a home inside Firefox as the engine powering recommendations to 50 million people a month. By analyzing the articles and videos people save into Pocket, Weiner believes the company can show people the best of the web — in a personalized way — without building an all-knowing, Facebook-style profile of the user.

“We’re testing this really cool personalization system within Firefox where it uses your browser history to target...

Continue reading…

Read The Rest at The Verge